flame engulfed microphone from a brand film

What Makes Good Corporate Video Production?

Manchester Video Production

In Manchester, video production is highly competitive and there is some outstanding video content being created every day. However, often when people think of corporate videos they assume they are boring health and safety videos, training videos or cheap corporate films that the viewer stops watching within 10 seconds. Maybe that is the case in some corporate video productions that lack creativity and invention. It doesn’t have to be this way though. When you’re lucky enough to work for one of the best video production companies Manchester has to offer then you do things differently. We pride ourselves on delivering exactly what our clients are looking for, while always striving to think of a new angle or perspective to ensure the end viewer watches the entire video and even more importantly, remembers it.

Corporate Video Production, that’s not so Corporate

Granted, some subjects are dry in nature and it can be a challenge to add something a bit different. However, it could be something as subtle as getting more interesting takes of the same question in an interview and coaxing a touch of personality out of the contributor. Afterall, sometimes the most confident and gregarious individuals get nervous when a film camera is shoved in their face. On the other end of the spectrum it could be an abstract concept that subliminally resonates with the audience in a highly creative way. There are many ways to create a video idea. You could have the exact same brief and concept, but a totally different creative approach. Sometimes this comes down to budget but more often than not it doesn’t. It’s simply a matter of being brave with the execution. Don’t assume a video has to be a certain way just because that’s how most people would create it or imagine it. There is always an original way. Always a more interesting route. Sometimes you just need to be bold and try something new. At Groundbreak we’re always trying to do things a bit different which is why our portfolio is so diverse.

Business Culture Videos

Below is an example of one of our corporate videos that is all about the culture of a business and the people that make the company tick. This is a quintessential corporate video that isn’t very corporate at all. I doubt you’ll have watched many corporate videos that feature a burning microphone or a martial arts champion showing off his moves.

Our client was determined to showcase the people behind the scenes. They all have their own personalities which combined is what makes the business a success. They wanted the world to see who they are and what they’re all about. Above all, the owner wanted potential clients to know why they do what they do and why they love what they do. Anyone who commissions them to build a studio knows they are in very safe hands- Not just that they’re experienced which is important, of course- but more than that. Clients can now see how much passion they have for what they do, highlighting that it’s more than just work. It’s a vocation and everyone in the company has a musical background or keen interest in music. That’s why everything works in perfect harmony.

Our client was blown away by this video and said it had gone way beyond their expectations. This was a lovely compliment for the Groundbreak team because we truly care about our video productions. It means the world to us to receive that kind of feedback. It’s also of high importance that the videos we create make a difference for our client. We want them to walk away with a corporate video that they’re proud of. Something they want to show to the world because it delivers the message that they want to share. It shows their potential clients who they are and why they are someone you’d want to do business with. Finally…results. The video needs to reach the exact target audience it is aimed for and open their eyes. Maybe make the viewer feel something that isn’t tangible, but highly positive. What better way to achieve this than to create a video that not only resonates and instigates an emotion, but lingers in the persons mind long after they’ve watched it.

(RED) Weapon of Choice

In order to capture the stunning pictures required we decided the perfect camera for this particular video production was a RED camera. There’s a clue in the header above to the exact camera we used for any DOP’s or camera geeks like us reading this. We needed to shoot in hi speed (slow motion) for numerous shots in order to achieve the effect and style we were aiming for. This camera is an excellent choice when you want to keep resolution but shoot a slow-motion scene.

In my experience corporate video is a loose term. In can mean a range of video content from social videos, brand films, promotional videos, animation explainers, product adverts and everything else in-between. Essentially, it’s a video that is created for a company or brand as some form of promotion, education, information or advertisement. The only thing that really matters is how the corporate video is executed, how engaging it is, and that it nails the brief.

If you’re looking for a corporate video or simply a chat about how you could implement a video content strategy. Please do give us a call and we’d be happy to help contact us.

Author: Geoff
Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games). In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling. Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.
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