What Does the Animation Process Look Like?

We have artists who love creating original animation and doing nothing routine. Technically and artistically at the peak of creativity, they conceive innovative ideas that make your product sell or uniquely explain your product and processes in depth.

Animated objects attract attention and bring ideas to life to create the magic that represents our work. As an animation studio in Manchester, our experience shows that our approach delights our clients and influences target audiences.

Researching Your Brand

Before we start working on your animated video, we gather information about your brand and align it with our proven developmental sequence. In our first idea shaping session with you, we listen closely to what you need.

Your message, story, objectives and expectations guide our approach to your industry and audience. We carefully watch what your competitors do and analyse the content that viewers watch.

After the initial brain storm, we give you a conceptual outline of what your target audience can expect from an animated video about your brand.

Creating a Concept

Our creative team focuses on issues that rank high in meeting the needs of your target audience. We feature the highlights and benefits of your product as the solution to problems that viewers face.

A simple and easy-to-understand concept becomes the basis of our content for the video. Then, we write a script that communicates your message with clarity and distinction.

 Our creative and engaging scripts provide a coherent message that makes the visuals appealing and understandable. After we develop a concept and enhance it with some ideas for you to consider, we present a package for your review.

Laying Out a Storyboard

As visualization experts, we enjoy showing you how the animation process starts coming together. Your approval of the concept and sign off of the script lets us advance to creating a storyboard.

We produce a series of scenes depicting the video’s content on a whiteboard. As a unifying and informative tool, the storyboard presents hand-drawn sketches that describe the actions, objects and visuals in the video.

Our experience shows that clients appreciate the tangible representation of the project. In addition, it guides the work of our designers, animators and voice-over creators. Finally, it allows everyone to share an understanding of the vision, progress and status of the video in development.

Giving Dimension to an Artistic Style

As part of our dedication to listening carefully to your expectations, we keep you abreast of each phase of the project. When we advance to defining the dimension of the style that represents your brand, we present the storyboard in color for your review.

You can see the details of backgrounds, characters, text and illustrations that we plan to include in the video. In addition, we present several optional versions of the style for you to select your favorite.

Our designers work intensely to incorporate your brand’s features in the most effective, appealing and persuasive way. Then, when we receive your approval or our aesthetic interpretation, we produce final illustrations in color and style that perfectly match your brand’s identity.

Bringing Your Video to Life with Voice-over Content

Our voice-over artists have an uncanny ability to deliver your message with the perfect combination of tone, vibrato, pitch, pace and emphasis. Narration can make a video memorable when the speaker has the talent to interpret a brand effectively.

Our artists excel in creating the effects that make our videos reach a target audience with great persuasive ability. Hallmarks of our voice-overs include the traits that make a critical difference.


Placing the right amount of stress on keywords keeps the action moving and interest increasing.


Knowing when to make the voice higher or lower marks the skill of an expert who understands animated videos.


How a voice-over artist says something can provide as much influence on listeners as the actual words.


A tremulous effect that a skilled artist can produce makes a voice act like a well-tuned musical instrument.


The speed of delivery determines the level of understanding that the text requires.

Animating the Video

For animators, the energy and enthusiasm that created the research, concept, storyboard and script, visual style and voice-over expand into producing moving images. When we receive your approval on each step, we can proceed with dedication to produce a fantastic video.

The animation phase lets us reward you with a presentation that makes the illustrations come alive. Movement makes your brand dynamic and powerful. The video achieves a distinctive identity as we transform characters, images, and backgrounds into a cohesive unit.

Animation constitutes the heart of your video to represent the brand that attracts loyal target audiences. However, it takes time for the creative process to produce a work of art.

Finishing with Sound Effects

Animation appeals to audiences who desire to see and hear something that holds their interest and attention. Therefore, we place the addition of sound at the end of our creative process because it can influence the entire production.

The finishing touches that sound provides with overarching inclusiveness bring a dimension that makes a video look and feel complete. Music sets the tone for a video as it does for memorable moments in life.

We capture and incorporate those moments into animated videos that become notable reference points. We succeed when the music matches the effect that audiences anticipate.

Choosing a Premier Animation Studio

Animated video can give businesses a competitive edge that maintains or increases a customer base. We honor our commitment to producing the highest quality animations with our hallmark innovative and creative work.

You can expect us to listen carefully to understand your vision, dreams and expectations and then to deliver an exceptional product. Our business rests on our dedication to perfection.

Author: Geoff Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and

written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games). In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling. Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.