Social Media – Content Is King
What can social media video do for you? As of this year, the average person spends more time browsing social media than catching up on TV and honestly, I was surprised to find that statistic wasn’t true years ago. It’s now more important than ever to be advertising your brand on social media and here at Groundbreak we’re experts at producing social video content that’s optimised for just that!
What Makes Great Social Media Content?
That’s too much of a broad question to answer easily but there are some basics that all film makers will follow to create the best social media videos.
Social media is a fast moving and exciting place, which means the video content we put out has to reflect that. Shorter, visually stunning video content grabs people’s attention. Nowhere is it more important to keep viewers engaged with interesting and exciting videos than on the many social media platforms. By showcasing your brand or product with the best social videos, you create a credible and trustworthy presence in your market.
A Social Media Video Campaign
We recently teamed up with Colab to create a product video for their social media campaign #MoreThanJustPretty. They came to us looking for a fun advert that would not only reflect the attitudes and values of the brand, but also grab the attention of their followers on social media. Take a look at the commercial below. We received amazing feedback from a very happy client and it was a great project to be part of.
Social Video Production Values
Nowadays it’s not unusual for our clients to want us to create a social media video with the same production values as a prime time TV commercial or high-end corporate video content. Just because the output is on social media rather than television it doesn’t mean the end user doesn’t expect quality. A well crafted, slick social video gives off the feeling that the business in question is taking their content seriously. Highlighting that they care. Of course there can be certain occasions were production values don’t matter for social content. Although this is more for friends sharing funny videos of cats and dogs wearing sun glasses or juggling. Rather than businesses sharing their product videos. I’m certain the level of quality video created for brands on social is increasing all the time. It certainly is in my experience anyway. In the future, end users will likely be put off by social videos shared by businesses if they don’t look the part and have a bit of wow factor. The reason for this is that viewers are already inundated with video content and if it doesn’t float their boat immediately then it’s swiped away. In addition, if we’re already overrun with video content then I can only imagine it’s going to increase. This is why so much thought goes into the first 5 seconds of a social video in order to grab the attention of the viewer and hold it. It’s stiff competition.
How Does Engagement Work on Social Media?
Regardless of how many followers you have, quality content can reach thousands, even millions of potential customers if it gets good enagement. How? Well every like, comment, share, Retweet etc. allows your video content to be seen by not just your usual network, but the extended network of the person who has engaged with your content. Each click is opening the door for a whole new audience. So never underestimate the power of social media. We’ve all heard that at least once before, right? Whether we’re talking about someone being reunited with a long lost relative, or a rescue dog finding his forever home, we’ve all seen examples of how these platforms allow us to reach a much greater audience and social video content for your business is no different! You’re only a like away from your next sale!
If you want social media video content for your brand, contact our team today!
Video Production Manchester 0161 962 5455