GROUNDBREAK

The Future Of Audiovisual Content In The Commercial Arena

While print advertising may not be completely dead just yet, the revolution of marketing via digital platforms is advancing fast. But it is not just the move of traditional display advertising from print to digital that is transforming the marketing industry, the popularity of digital content has opened the door to a rise in audiovisual content. 

According to media agency ZenithOptimedia, audiovisual advertising will account for nearly 50% of all display advertising by 2018, while consumer insight company, Neilsen, is
predicting that two thirds of companies expect to be using video content in their marketing strategy in the future.

As the use of video advertising increases online, brands are under more pressure to provide the type of content that consumers want, but also provide it on the platforms they want and, perhaps most importantly, produce material that adds value to their bottom line. But this type of content can only be created when brands know what consumers actually want, and how they want to receive it – and as a video production company in Manchester, this is an extemely important area that we discuss with our clients on almost a day to day basis. 

There are legitimate issues for any company looking to implement a new strand to its marketing strategy, particularly for those needing to justify investment in new types of marketing. In this report we look to provide the answers to these questions, asking 1,000 UK consumers for their opinions.

For a link to the full report please click here

Author: Geoff Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and

written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games). In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling. Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.