happy clients

The Dream Client

Working in the promotional video scene in Manchester and beyond I often get asked ‘who is your dream video production client?’ On reflection there are many things to consider when answering this question. I think the internal answer would likely differ from the words that spurt out when speaking to a Marketing manager. What really matters when considering the dream client? Is it a client who allows creative freedom in the concept? Helping you showcase your skills, which in turn helps you on your quest to be the best video production company around? Is it a client whose brief is so original and exciting it gets the entire video production team in our Manchester HQ salivating with enthusiasm? Or maybe something straight down the line, a client who settles invoices on time? How about a client who is just generally sound and part of a decent collection of humans? Is it a client who offers the big prestigious promotional video production gigs with world renowned brands or is it the start-ups who are contagiously exhilarating while dreaming big, which rubs off on you and brightens your day?

Creative Freedom

As a creative in the world of video production;

absolute freedom when developing an idea from a brief – work life utopia.

I would imagine the above quote would ring true in the mind of most creatives in video production. Idea shaping sessions are incredibly liberating affairs when our clients challenge us to come up with something original. It’s also enjoyable when a client pops into our video production hub in Manchester and drops a storyboard or finished script on our desks and utters a challenge, ‘Can you execute this? It needs to be amazing and knock people’s socks off’. Now that’s what I call fun. Of course we can execute it. On top of that, it’s a compliment in my opinion when a client essentially says with a knowing smirk, ‘can you make this happen?’ It’s worth noting that it’s a 3-month video production gig, but they need it delivered in 3 weeks. This isn’t unusual in video production; I’ve done many a night shift with the team in our Manchester office. This is all part of the gig. The lifestyle in this industry.

The Big Idea

Being part of the evolution of an idea before it gets to the storyboard stage as it’s shaped and moulded does wonders for the imagination. Letting the shackles off and allowing your mind to take flight and transcend the normal obstacles of a brief is joyous in my opinion. It is incredibly rare that you would have absolute freedom in every aspect, but that’s not the point. It’s all about the mental liberation of concocting an idea that not only sends your thought process into another stratosphere, but also the exhilarating challenge of developing the idea with a few tricky obstacles along the way. These obstacles often make you consider alternate angles which in turn helps the idea morph into a more rounded sphere of delightfulness. Landing on the perfect idea for a promotional video production is a special feeling. When you’re a creative filmmaker it’s kind of the jackpot. And only bettered when the polished commercial is broadcast, and both yourself and the client are proud as punch.

Big Brand or Exciting Start Up?

This is a hard one to answer because I suppose it depends what you’re in this game for. It’s unquestionably great for the reputation of a video production company if you’re regularly creating blockbuster commercial videos each month. It’s attractive and undoubtably draws other brands into the equation because you appear sexy and current. I’m certain the Groundbreak team enjoys this type of video production because they generally have larger budgets which often means more creative possibilities. Especially in animation and VFX. I mean this in the sense that bigger budgets normally mean more time can be spent on a commercial video production. More time tends to mean that an idea can be taken to another level in regard to high end post-production. Something that would have been great becomes flipping marvellous. Financial resources generally expand certain creative horizons in visual effects due to sheer labour time.

This doesn’t mean a start-up with a relatively small budget cannot have an incredibly creative production. Ideas are free after all. It’s all about talking to the right audience in the perfect manner and utilising the budget effectively. There are many ways of producing a video and the thing to always remember is how you will connect with, and affect the end user. This doesn’t come down to budget. It’s about the craft of the video production company. The skill of the team creating the video. It’s irrelevant whether it’s a promotional video production, a corporate video or a commercial. Live action or animation. It doesn’t matter. All that matters are who is creating it. Who is developing the idea. Shaping the script. Shooting the content. Producing the logistics. Directing the talent. Cutting the video. This is what really matters. How much do the team creating the video care? How much of their heart and soul goes into what they do?

Good People

Having mulled over the original question I’ve come to the conclusion that I already have dream clients and I’m very fortunate about that. I think my absolute dream client is not necessarily about a video production ‘thing’ but rather a life thing. I think the be all end all has to be that my dream client -just like my dream person or people – are decent human beings. People who care about others and are kind to one another. And people with a burning passion to do good and be the best at what they do. No matter what that may be.

If you’d like to collaborate with decent humans on your next promotional video production, then please get in touch.

Author: Geoff
Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games). In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling. Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.
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