Interview Videos Are Not Always Good
There, I said it. Interview videos are not always good. That is a carefully worded understatement. Allow me to address the elephant in the room immediately. Up to this point, the elephant in the room has been simply alluded to. Its trunk is edging from behind the curtain. Sometimes interview videos can seem cheap. Interview videos can be boring. I’m shoving the elephant now. The curtain is reeling back. Interview videos are not modern. I kick the elephant. They’re dull. Too long. Whip! I hate them. A crash of a curtain pole, a gasp of a crowd and the elephant is among us. Addressed and unharmed*.
These things CAN be true of interview videos but don’t have to be. So how can we make sure that your interview video is the best it can possibly be? You’re already on our website so you’ve taken step one. Give yourself a pat on the back, that’s the hard part done.
To get the best out of interview videos we like to offer our clients an alternative route. We still interview their team, but it’s in a more informal way with an unseen interview style. This gets the best out of camera shy folk as the interview is audio only. There are numerous examples of this in our corporate video production portfolio.
Making Good Choices to Create the Best Interview Video
As a full-service video production company, we collaborate with you from the earliest inception of an idea (or even before – oftentimes we know the right video concept for you before you do) there are many things we can do to give you a great interview video.
Firstly, you need to be sure if an interview style video is the right way to go for your message. Is the video promoting a product? Or a service? Or a recruitment drive? Interview videos are best when what you are promoting is about personality or culture. It’s a great way to promote a recruitment drive as you can showcase the working culture and ethos of your brand as well as introduce your team. Similarly promoting a service suits an interview style well as you can get a sense of customer engagement from your brand or even have client’s testifying as to how ruddy smashing you are. The audience can see and hear that they mean it.
Talking Head Interviews Vs Unseen Interview videos
Secondly, and at the risk of making myself vomit, we can think outside of the box. If you haven’t passed out from rolling your eyes too far back in to your head then please read on to understand that I mean. A talking head shot generally sits in an interview video. We always recommend avoiding talking head shots in interview videos. Instead we use a style that we call unseen interview like in this video we created for Jaguar Landrover. With this style, the interviewee’s audio is heard only and the visuals are made up of far more engaging shots of whatever it is that we are promoting be it a workplace, a product or a story (You will see the interviewee at the beginning, in a hero shot). This style is infinitely more contemporary than a talking head, it allows more screen time to showcase what we are promoting, it holds the audience’s attention on the messaging and it means your interviewee can relax and speak well, without a camera pointed in their face.
Good People = Good Interview
Thirdly and most importantly choose the right people. Choose people or a person (less is more when considering how many interviewees to have) who is incredibly knowledgeable about the subject of the video, who is genuinely passionate and has belief in the subject and who is known to speak well. This seems simple but it is quite difficult. If you are the marketing team looking to make this interview video you should first consider yourself as the interviewee. You have the communication skills, knowledge and promotional knack to deliver a great interview about your product or service. If you don’t have an incredible orator on your team who’s ready to deliver a condensed TED talk on your product don’t panic. We have a team of experienced Producer Directors who have many years of experience making corporate videos so we can make the shyest and stuttering, ill-informed malcontent sound like a poet-laureate. So, choosing the right people means selecting the right interviewee and choosing the right people to make your interview video – Contact us or me directly (link in the author section) now to discuss anything else you need to know about making a great interview video.
*This elephant is entirely metaphorical. Neither I nor Groundbreak condone cruelty to elephants, figurative or otherwise. For more information on our Elephant cruelty policy please see An Elephant Never Forgets – Groundbreak’s Feature Length documentary on the subject.