A visual effects portfolio should showcase different styles of visual effects (VFX). It can never show everything achievable of course as the possibilities are endless. A visual effects portfolio is a bit like a video production or animation showreel, I suppose. It gives glimpses into the different visual effects achievable. A visual effects portfolio is like a window into the world of creativity. Its aim is to attract attention and inspire. Sometimes subtly and other times to stop the viewer in their tracks. There is always a new way of creating visual effects and for a multitude of applications. That is the exciting thing about VFX in the world of video production and animation. You are only limited by your imagination when it comes to visual effects.
Our Visual Effects Portfolio
If you’re new to VFX then have a look at our visual effects portfolio here to give you a sneaky peek at what visual effects are all about and how they can help enhance a video production. This in turn will show your brand in a great light and increase revenue in the big picture. It certainly adds a layer of magic to a video. And it’s not just about increasing production values. It’s more than that. It opens up possibilities and means you can go further with ideas. More creativity is achievable. You aren’t restricted by what you can film on a live action set. It gives you freedom in a similar way to animated videos.
Why Use Visual Effects?
There are many reasons you might feel visual effects are suitable for a particular video production or commercial. There might be an impossible live action shot that isn’t achievable without VFX. Maybe your brand mascot is a flying pig (stay with me please). As part of the commercial script, said pig needs to soar high up in the sky and land on a roof after doing a loop the loop. The same pig then delivers a clever line of dialogue to close the commercial. Now obviously the best video production company in the world wouldn’t be able to shoot that in reality. As far as I’m aware flying pigs are only real in fairy tales and the only pigs I know that can speak live in George Orwell’s Animal Farm. Therefore, in order to achieve the impossible, you would need to use visual effects.
Subtle Visual Effects
The example above using VFX would be a considerable video production gig. With a significant budget and team. However, not all visual effects involve flying pigs. Often visual effects are used in a much more subtle way. Maybe you need to shoot a scene and heavy rain is fundamental to the story arc (like most days here in Manchester). Without a significant downpour the story just wouldn’t make sense. Your video production agency has sourced a rain machine which is doing a great job. However, due to the location the rain machine is not able to cover the entire shot due to health and safety reasons. What do you do because you need the entire shot to be drenched with pouring rain?
The Visual Effects Solution
This is an instance that VFX would be a great solution. The visual effects team would create CGI rain which would match the real rain and blend seamlessly into the shot. So now you have the full shot of rain as desired. This makes the overall commercial work, and nobody would have ever known that some of the rain wasn’t in fact real. So that is an example of how visual effects can be used in a subtle manner to enhance a shot without it being the star of the show. You could of course have a flying pig soaring through the rain too if you think it necessary.
Considering VFX For a Business Video
It’s always worth considering visual effects in your next video production project. You may only need an explainer video or an interview with the boss, but at the same time VFX might greatly increase your projects production values and possibilities. Which in turn could give your video much more traction, reach, and long-term success.
If you’re interested in finding out more about visual effects and the possibility of using them on your next video production, then please get in touch and we’d be happy to help.