2019-video-production-compnay-round-up

2019 Groundbreak Round-Up

Our Year of Video Production

It’s certainly been a chaotic, rewarding, funny, crazy, exhilarating, challenging and memorable year in the world of video production at one of Manchester’s best production agencies. There have been ups and downs highs and lows, but above all we’ve had the opportunity to create some outstanding video content for our wonderful clients. The great thing about our clients is they give us creative freedom more often than not. This means we get to express ourselves in our video productions. Whether it’s a TV Commercial production, corporate video content, animation or visual effects. There’s always an engaging way to create content if you have the freedom to come up with an interesting concept. As a video production company that thrives off a challenging brief, we just want to create bigger and bolder content that inspires and pushes boundaries. We’ve certainly done that in 2019 and it will be more of the same in 2020!

Best Video Production Awards and Nominations

2019 has been a real success for awards. A handful of videos we’ve created this year helped large agency campaigns win prestigious awards. We’ve also had a lot of joy with best video awards directly ourselves. This is always our favourite type of recognition because it’s simply about video production which is what we’re all about. We won ‘Best Video’ award at the esteemed European Office Product Awards for this printer commercial earlier this year which was a great kick start to the calendar. We’ve also attended the Prolific North awards and the MPA inspiration awards as finalists for ‘Best Video’ awards for some of the commercials we produced this year. It’s always a good night out at the ceremonies whether we win or not. We always feel privileged to be there amongst the best video production companies in the UK. Hopefully with a bit of luck, a huge amount of hard work and a touch of creativity we’ll find ourselves at more award ceremonies next year!

Clients old and new

It’s been a great year for partnering with new and exciting clients and agencies from many different sectors, which in turn has helped our video portfolio become even more diverse than last year. That’s saying something as we’re most certainly not a one trick pony here at Groundbreak. Client retention’s been as strong as ever with collaborations with all our key clients at some point in 2019. We’ve even had a few of our older clients who we created video content for many years ago contact us again to work together this year. And as ever, expecting excellence in their new productions. Of course, we happily obliged.

Video Production Needs

Some clients need regular content every month, others need a couple of TV commercials a year. And then there are a few who only want corporate videos every few years because they have a new product or service, they want to show the world. I’ve learned to not take it personally if we don’t hear from a client in a while. They have their own journey to travel just like us. One thing though that always reassures me is that all of our clients come back to us for their video production needs at some point. That’s the great thing about repeat business and it works both ways of course. If we consistently raise the bar in both the video content, we create and the way in which we collaborate with our clients. Ensuring it’s an enjoyable and successful partnership for all then I suppose why wouldn’t they come back? One thing is for sure. We understand that we wouldn’t be here without our clients. They’re the oxygen to our flame. We couldn’t be groundbreaking without them. They give us the briefs and the trust to go out and create something special. So, thanks very much to all of you!

Groundbreak Productions Team and Crew

None of the awards or outstanding video productions and animations would be possible without our fantastic in-house team of original thinkers. I’m incredibly proud of everyone in the Groundbreak team. The hard graft they all put in without even considering what day of the week it is or how long they’ve been creating for. The beautiful end products they create which gives us the strong reputation we have built. Not only are they colleagues but also good friends who are all decent human beings that care passionately about video production, but more importantly the truly important things in life. I couldn’t do it without them, so thank you very much.

Last but not least the freelance crew we collaborate with all year round who devote their time, energy and enthusiasm to help us deliver astounding videos. We create content with many specialists from storyboard artists and sound recordists to 3d animators and sound designers. We always work with the best people and I think it shows in our video content.

It’s been a magical year and I’m excited for what’s around the corner in 2020. We already have some phenomenal video productions in the pipeline that I simply can’t wait to get stuck into. Many concepts signed off and shoot dates booked in and numerous Animations in development. It’s going to get hectic all over again before you know it so enjoy your Christmas holiday while you still can…

If you have any video production needs in the New Year and would like to collaborate with a team of creatives who not only love what they do but are also great fun to work alongside then please get in touch.

Happy New Year!

flame engulfed microphone from a brand film

What Makes Good Corporate Video Production?

Manchester Video Production

In Manchester, video production is highly competitive and there is some outstanding video content being created every day. However, often when people think of corporate videos they assume they are boring health and safety videos, training videos or cheap corporate films that the viewer stops watching within 10 seconds. Maybe that is the case in some corporate video productions that lack creativity and invention. It doesn’t have to be this way though. When you’re lucky enough to work for one of the best video production companies Manchester has to offer then you do things differently. We pride ourselves on delivering exactly what our clients are looking for, while always striving to think of a new angle or perspective to ensure the end viewer watches the entire video and even more importantly, remembers it.

Corporate Video Production, that’s not so Corporate

Granted, some subjects are dry in nature and it can be a challenge to add something a bit different. However, it could be something as subtle as getting more interesting takes of the same question in an interview and coaxing a touch of personality out of the contributor. Afterall, sometimes the most confident and gregarious individuals get nervous when a film camera is shoved in their face. On the other end of the spectrum it could be an abstract concept that subliminally resonates with the audience in a highly creative way. There are many ways to create a video idea. You could have the exact same brief and concept, but a totally different creative approach. Sometimes this comes down to budget but more often than not it doesn’t. It’s simply a matter of being brave with the execution. Don’t assume a video has to be a certain way just because that’s how most people would create it or imagine it. There is always an original way. Always a more interesting route. Sometimes you just need to be bold and try something new. At Groundbreak we’re always trying to do things a bit different which is why our portfolio is so diverse.

Business Culture Videos

Below is an example of one of our corporate video productions that is all about the culture of a business and the people that make the company tick. This is a quintessential corporate video that isn’t very corporate at all. I doubt you’ll have watched many corporate videos that feature a burning microphone or a martial arts champion showing off his moves.

Our client was determined to showcase the people behind the scenes. They all have their own personalities which combined is what makes the business a success. They wanted the world to see who they are and what they’re all about. Above all, the owner wanted potential clients to know why they do what they do and why they love what they do. Anyone who commissions them to build a studio knows they are in very safe hands- Not just that they’re experienced which is important, of course- but more than that. Clients can now see how much passion they have for what they do, highlighting that it’s more than just work. It’s a vocation and everyone in the company has a musical background or keen interest in music. That’s why everything works in perfect harmony.

Our client was blown away by this video and said it had gone way beyond their expectations. This was a lovely compliment for the Groundbreak team because we truly care about our video productions. It means the world to us to receive that kind of feedback. It’s also of high importance that the videos we create make a difference for our client. We want them to walk away with a corporate video that they’re proud of. Something they want to show to the world because it delivers the message that they want to share. It shows their potential clients who they are and why they are someone you’d want to do business with. Finally…results. The video needs to reach the exact target audience it is aimed for and open their eyes. Maybe make the viewer feel something that isn’t tangible, but highly positive. What better way to achieve this than to create a video that not only resonates and instigates an emotion, but lingers in the persons mind long after they’ve watched it.

(RED) Weapon of Choice

In order to capture the stunning pictures required we decided the perfect camera for this particular video production was a RED camera. There’s a clue in the header above to the exact camera we used for any DOP’s or camera geeks like us reading this. We needed to shoot in hi speed (slow motion) for numerous shots in order to achieve the effect and style we were aiming for. This camera is an excellent choice when you want to keep resolution but shoot a slow-motion scene.

In my experience corporate video is a loose term. It can mean a range of video content from social videos, brand films, promotional videos, animation explainers, product adverts and everything else in-between. Essentially, it’s a video that is created for a company or brand as some form of promotion, education, information or advertisement. The only thing that really matters is how the corporate video is executed, how engaging it is, and that it nails the brief.

If you’re looking for a corporate video or simply a chat about how you could implement a video content strategy. Please do give us a call and we’d be happy to help contact us.