Groundbreak Productions continued video production work with Brother International has resulted in yet another award nomination. This year started in fine fashion with a European Office Products Awards win in the ‘Video of the Year’ category. And was quickly followed by a triple nomination at the Prolific North Awards.
Next month we will be heading back to the MPA Inspiration Awards in Manchester. With the chance to bring home the ‘Best Video’ award for our Brother International food traceability video (below).
2019 MPA Inspiration Awards
This year’s MPAs will once again be held at the iconic Midland Hotel, Manchester on the 17th October 2019 from 6:30pm. With the award ceremony just weeks away we’d better get our party outfits ready (and maybe the James Bond-style helicopter ride to the ceremony we storyboarded and very nearly agreed on last year!)
And although our team will be thoroughly enjoying the festivities of the evening. We won’t forget to capture the best bits and keep you updated on our social media channels throughout the night. You can also follow what everyone else is doing using #MPAAwards19 on Twitter.
Award Nominated Concept
This award nominated commercial is in fact part of a series of commercials for our client Brother International. Sticking to the same concept we produced retail and field commercials too. They were also nominated for numerous video awards. Due to their success we have had more commissions for this style of video production.
About the video
As with any complex TV commercial production we needed many months of meticulous planning to pull it off. We had to create something both ourselves and our client could be proud of. With everything happening in camera it was even more necessary than usual. If one foreground, mid ground, background, light or actor moved slightly off cue too fast or too slow we would have to start all over again. The whole point of the concept was to capture everything in one shot without any visual effects. And that’s exactly what we did. Which was a challenge to say the least. Luckily the Groundbreak team are not only ridiculously organised but also highly talented, so managed to pull it off.
As we look forward to Thursday’s Prolific North Awards the GROUNDBREAK team has been reflecting on one of our two nominated films, and the project as a whole. As a video production agency, we are judged on the quality that we produce so we love to receive award nominations for our work. This particular TV commercial has already won ‘Video of The Year’ at the European Office Products Awards (EOPA).
Working with Global Brands
We aim to work with the biggest and best brands, so when we had the opportunity to work with Brother, we knew our skills would be put to the test. There’s hardly a bigger name when it comes to office supplies, and the printing technology itself was so mind-blowing, we realised that the commercial we were about to create could push the boundaries.
The Brother printer’s inkless technology is truly mind-boggling. The paper is actually embedded with millions of microscopic crystals that react to temperature. We therefore decided to create beautiful, colourful VFX crystals and to immerse the viewer into the journey of these microscopic ‘crystal kingdoms’ and the applications it can be used within an office environment.
See the video below and decide for yourself – will we be taking home another ‘video of the year’ gong, the ‘Broadcast – Commercial/Advertising’ award… or both?! In a week where a certain Manchester-based football team won two titles in quick succession, it might be a good omen!
You can see the full 2019 Prolific North awards shortlist here. Keep an eye out for more updates nearer the time. We’ll be posting photos from the event on our Instagram stories
The winner of ‘Video of the Year’ was our video project with Brother International Europe, showcasing the VC-500W full-colour compact label printer with ZINK Zero Ink Technology.
Award Winning Video Production
This commercial shows the power of Brother’s printing technology, a concept that was formed and then brought to life by GROUNDBREAK with stunning results. Click on the thumbnail to view the video below:
The judges of the awards ceremony commented,
“As video content becomes increasingly vital, companies that produce interesting, creative and informative videos to showcase their products, services or company while engaging the customer are reaping the rewards. Judges will be looking at how the video captures the viewers’ attention, brings the subject to life and conveys a message.”
This commercial was also nominated for the Best Content Creation category, at last year’s MPA Inspiration Awards in Manchester so now it’s great to have an ‘award-winning video’ title to add to that!
Professional Video Production
Would your business benefit from high-quality video content? Have a look at our video showreel and portfolios of commercials, visual effects (VFX), animations, and corporate videos. If you have any questions regarding video production, contact us and we’ll get back to you!
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