GROUNDBREAK

corporate video company

Running a Corporate Video Production Company

As a corporate video production company director, I feel fortunate that I ended up in the creative industry here in Manchester. In particular the video production and animation work here at Groundbreak. Being surrounded by the creative minds in our award winning studio truly inspires me and it’s great to see how far we’ve come from when we were all just getting started in video production. Obviously due to the current lockdowns I’m home, alone, which isn’t particularly inspiring at this current moment – however as I look through all of our video projects over the last year it brings a sense of pride and nostalgia to see some of the exceptional work we’ve produced and the impact that it has had for our clients. 

With a quick flick through our video portfolio I can easily relive our exhilarating video production shoots around the world that we’ve been fortunate to be a part of. I also remember some fantastic idea-shaping sessions for large animation and VFX gigs that had the entire team desperate to have their input in the storyboard. Being part of a corporate company guarantees unique days, experiences, and in our case, lots of laughs too.

Corporate Video Production

The Corporate side of video production was always something I was interested in. I love a challenge and I believe that corporate video production is exactly that. Trying to bring a business, product or culture to life through a video and ensuring the brief is nailed often has its restrictions and complications. It’s our job is to create original and engaging video content no matter what obstacles are in the way. Ensuring key messaging is subtle yet on brand is an art form. The aim is for the end user/customer to understand and relate to the brand/contributors. It’s a powerful business tool.

Production Budget

Budget is an interesting one. I would prefer to know the budget from the start so we can push the production values as far as possible. That way I know exactly what is or isn’t realistically achievable and maybe a nudge towards the type of production- whether that be live action or animation. An engaging video can be created whatever the budget, but maybe the route would need to be adjusted. Our job as one of the best corporate video production companies in Manchester means we have to figure out the best way to execute the brief with the available resources.

Corporate Video Production for Online, Social Media, or TV?

As a corporate video production company that also operates as an animation studio, I’m often asked by clients ‘which type of video do we need?’ Will a live action, VFX, animation or maybe a hybrid get the most traction and best results? This is the million-dollar question and there is no definitive answer. First of all, we need to analyse our clients target audience. This is how we understand what makes them tick and how best to engage with them. Once we have an understanding of this, we can consider the best output platforms. Will it be online, social media, or TV? Maybe all three at different times to have the most impact with altered versions and assets.

It’s fundamentally important to not only understand your client but also their customers because that is who you have to build a subliminal rapport with. When creating a corporate video production, you are always aiming to affect a specific audience to inspire them and hope they take a particular positive action. It could be to purchase a product with a product demo video. Maybe it is to help them understand a process with an animated explainer video. It could even be to highlight a working culture in a  recruitment video. There are endless types of corporate videos and they are used in an ever-evolving way.

Video Production Style

Once we’ve figured out what platform the corporate video is going to be aired on, the next task of the production is to determine the most suitable style of video. If the corporate video is an emotive piece about a business’s culture and ethos, then maybe live action is the preferred route. This is because live action more often than not appears to be more genuine and sincere. It’s that human connection and emotion. No fancy visual effects or animation characters to hide behind. A message delivered by people to people. I’m not suggesting it is impossible to create an animation with true sincerity, but I do believe it is a much easier sell if there is that human touch that someone can relate to on screen.

Animation or Live Action?

Maybe your client is looking for something incredibly eye catching and informational at the same time. Something truly creative and absorbing that delivers lots of information quickly. In this instance an animation could be perfect. Or potentially live action laced with motion graphics to get extra messaging across quickly or to hammer home specific information. It’s not unusual to go down the hybrid route. It’s really all about creating the most effective video for the end user irrespective of style.

Collaboration

The most important part of the process of a corporate video production company is collaboration. To ensure everyone is on the same page at all times is critical. This means that your client understands why you are suggesting certain things. And the reason they would work as opposed to others. Moreover, the collaboration is crucial because your client will know their customers better than you will. They will undoubtably have statistics and ideas of their own. So implementing them into your overall video production strategy will ensure the best outcome.

Enjoy What You Do

Finally, it’s got to be enjoyable, because if it isn’t then this will clearly be reflected in the work being produced. A fun working environment is a must. Yes, this is important for your clients so that they get a positive vibe. 

More importantly though your team of creatives who produce the corporate videos will undoubtably create better videos if they are enjoying what they do and enjoying the enviroment that they are doing it in. More importantly, enjoying life often goes hand in hand with a happy work environment. 

From a clients point of view, they will of course have much easier time choosing a video production agency who is able to both produce an exceptional level of work, but one that also brings life and passion to the project at hand – business will always come down to humans connecting with other humans. 

If you’re looking for a corporate video production company to collaborate with on your next live action, animation or VFX gig then please do get in touch.

Author: Mike Finance Director
Mike has owned and run several successful businesses and ensures that everything runs smoothly behind the scenes.

He moves through every day at a billion miles an hour and enters every room exactly like Kramer.