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Client
Vodafone
Agency
Creed Comms
Producer
Matt Hunt
Director
Matt Hunt

The Brief and Purpose

To create an eye-catching and stunning recruitment video in line with Vodafone’s central narrative and key messaging in line with Creed Comms overall campaign.

Connecting everybody to live a better today and build a better tomorrow is what makes us who we are.

You can see it in the way we think differently about how we connect the nation. From using the underside of manhole covers for masts when we can’t put masts up, to commissioning a report into how digital technology can help alleviate loneliness among the over 50s. You can see it in the way we look at the skills needed for the future. By 2020 the UK will need a million more tech workers. That’s why we’re investing in talent like no other.

And you can see it in the way we are re-imagining customer service by designing the contact centres of tomorrow. Delivering the most innovative levels of service today and every day. We believe that contact centres should be about overcoming personal technical challenges and solving unique customer problems, not responding from a script and answering the same questions again and again. And again.

That’s why we are designing contact centres that are different to any other. We’re getting rid of queues, with experts who can solve problems and give expert views. We’re replacing headsets with innovative digital mind-sets and creating long-term opportunities rather than simply offering a short-term job.

We need top tech talent who want to deliver the UK’s most engaging digital customer experience. We need specialists who will lead this transformation. Helping shape and create an environment that is more open, more collaborative, more agile and more prepared to solve unique customer problems.

And we need advisors who have the freedom to explore. To build rapport. To solve problems across multiple channels. To be switched on, rather than simply stuck on a call.

Key Messages

Innovation has been core to your past success and will continue to drive your business forward. That’s why you need people with a curious nature and an innovative spirit. Not only do you constantly reimagine how to connect more people in better ways, but you are also reimagining the workplace. Your contact centres will be a living embodiment of The Digital Vodafone Way. Going digital doesn’t mean losing the human touch. It means connecting with customers differently, solving complex issues with speed and simplicity. The changes being made are going to increase the level of service available to customers. Raising the standards to a whole new level. Connecting with customers on their terms, how they like and when they like. Getting closer to them and delivering real service that solves problems. Not just reading from a script. Giving it their all. Not just talking and listening. It’s about the feel, the sights, sounds and smells of the vibrant office environment. They’re experts with a 6th sense, a total understanding of how to help customers.

Execution

Following the tagline ‘Connecting on a whole new level’ we collaborated with Creed Comms and decided that in order to create an ongoing connection as we showcased the Vodafone team we would use contemporary free flowing transitions from scene to scene. This way the end user would feel the connection. The script and voiceover portrayed the all important key messages whilst the viewer was immersed in the stunning cinematography and transitional effects. This was a stunning collaboration with the Groundbreak team and the wonderful employer brand agency Creed Comms. The video was part of a larger campaign for Vodafone who were thrilled with the final video.

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