Our Visual Effects (VFX) portfolio is diverse and ever expanding. At Groundbreak our VFX portfolio is a place where we can create the impossible and have fun along the way. Visual effects and CGI are a powerful tool in the world of video production. We’re especially proud of our VFX portfolio because it’s an aspect of Groundbreak that has evolved significantly over the years. We have gone from only occasionally using VFX to regularly lifting the production values of a video production by adding a touch of VFX magic. Our VFX portfolio showcases some of the many creative directions you can take a production. It’s also a tool that highlights how visual effects can help tell a story in what would be impossible during a live action shoot.
VFX Portfolio Magic
Our team loves nothing more than shooting a high-end commercial and then adding some beautiful, seamless VFX to take it up a notch. This could be to simply wow the viewer or maybe it is actually the best way to guide the story arc. Creating the impossible in order to tell a story or enhance a message. There is something truly stunning about the combination of high-end cinematography and perfectly executed visual effects. Making the unreal appear real, and at the same time appear natural and comfortable within a shot is a true skill. Our VFX portfolio has numerous different examples of how VFX can be used to enhance a video or add a touch of magic.
Delays On Set
All producers, directors and crew will have been on set and been up against it time wise at some point. This could be for a myriad of reasons. Maybe the script changed last minute on set. It could be that one of the talents is running late because their taxi has broken down. Maybe a technical issue regarding the lights, grip or camera. Whatever the reason, it isn’t uncommon. Sometimes when this happens there is a temptation to move on to the next shot and add in the details with VFX later. In fact, many of the commercials in our VFX portfolio will have had delays on the shoot for one reason or another. It’s part of the job. It doesn’t affect the final video if you have skilled VFX operators involved. Delays and things that make you think on your feet on set actually adds a bit of spice to the day, in my opinion.
The knock-on effect of relying on VFX to “fix it in post production” however, is that you are adding labour to the post production. Sometimes this doesn’t matter because it is a simple fix and won’t take long. So could well be a shrewd move. However, the old cliché “you can fix it in post’ sometimes causes a nightmare for the post production VFX team. I have been on set when I was a trainee when the term ‘fix it in post’ was thrown about instead of getting additional takes. I’ll never forget the look on the VFX supervisors face. I could see his face drop because he knew he was going to be doing the fixing and in for the long haul. Something I didn’t appreciate at the time.
Different Reasons To Use VFX
There are different reasons to use VFX. Sometimes it is simply a way in which to fix a live action shot in order to make the shot seamless and flow exactly how the director envisaged it. Other times it is used to enhance and lift a video production by creating something impossible to shoot like a tornado in an office or a high-speed train whizzing through somebody’s kitchen, for instance. Visual effects have many uses and numerous video applications. One thing is for sure, I am a big fan. Not only because VFX can make the impossible a reality but because it gives incredible flexibility when creating a video.
If you are looking to use some VFX wizardry in your next video production, then Groundbreak is perfect for you. Whether that might be implementing an idea you already have or if you’d like us to get involved right from the beginning and help conceptualise your video and advise what is achievable then please do get in touch and we’d be happy to help.