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Oh Brother!

Award-Winning Video Production

As we look forward to Thursday’s Prolific North Awards the GROUNDBREAK team has been reflecting on one of our two nominated films, and the project as a whole. As a video production agency, we are judged on the quality that we produce so we love to receive award nominations for our work. This particular TV commercial has already won ‘Video of The Year’ at the European Office Products Awards (EOPA).

Working with Global Brands

We aim to work with the biggest and best brands, so when we had the opportunity to work with Brother, we knew our skills would be put to the test. There’s hardly a bigger name when it comes to office supplies, and the printing technology itself was so mind-blowing, we realised that the commercial we were about to create could push the boundaries.

Visual Effects

The Brother printer’s inkless technology is truly mind-boggling. The paper is actually embedded with millions of microscopic crystals that react to temperature. We therefore decided to create beautiful, colourful VFX crystals and to immerse the viewer into the journey of these microscopic ‘crystal kingdoms’ and the applications it can be used within an office environment.

See the video below and decide for yourself – will we be taking home another ‘video of the year’ gong, the ‘Broadcast – Commercial/Advertising’ award… or both?! In a week where a certain Manchester-based football team won two titles in quick succession, it might be a good omen!

You can see the full 2019 Prolific North awards shortlist here. Keep an eye out for more updates nearer the time. We’ll be posting photos from the event on our Instagram stories

Author: Geoff
Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games). In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling. Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.
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