15 Important Video Marketing Statistics You NEED To Know About

It’s no secret that video is exploding throughout the internet. Social media platforms are prioritizing reels and clips and YouTube is the second-most popular search engine after Google. It’s tough to get through a day without watching a video online. The following statistics demonstrate the importance of a strong video marketing strategy. Being aware of these numbers can help you tailor your video marketing techniques for success.

Keeping Up With the Competition

13% of Companies That Don’t Use Video Marketing Feel Like it’s Not Necessary

Most businesses have adopted video marketing. But let’s begin by understanding why some have not.

Approximately 86% of businesses use video as part of their marketing strategy. Of the 14% that don’t, only 13% fail to see video’s value.

The reasons that the other 87% non-video marketers haven’t implemented it yet include:

  • Lack of time
  • Not knowing where to begin
  • Unsure about the value
  • Cost
  • Inability to convince decision makers

79% of Non-Video Marketers Plan to Use Video Marketing This Year

If you want to stay relevant among the competition, you should join the ranks of businesses that use video marketing. The fact that the majority of companies are using or planning to implement video marketing can help to overcome some of the reasons to avoid this valuable strategy. The rest of the statistics in this article can help you assess the value of video, get an idea of time and cost, persuade decision makers and create a plan.

82% of Internet Traffic Will Come From Video

In 2019, video was responsible for 60% of internet traffic. Estimates for 2022 predict that video will be responsible for 82% of internet traffic. You’ll miss out on the 90% of consumers who want to see more brand and company videos if you don’t enter this space. Furthermore, 87% of video marketers have seen increased traffic to their sites after adopting this strategy.. 

Understanding the Value of Video Marketing

People Watch an Average of 19 Hours of Online Video Per Week

Four years ago, consumers were only watching an average of 15 hours of video online per week. More people are turning to video as their preferred form of information and entertainment. 

80% of Consumers Have Purchased Something After Watching a Brand’s Video

Video is engaging. It encourages viewers to connect with you and learn more about your products. As your audience continues to see you as reliable and trustworthy, they develop a connection with your company. Brands that use video receive 66% more qualified leads than non-video marketers.

Plus, more than 80% of marketers report that using video increases the amount of time that viewers spend on their web pages. Personalized videos also increase the chances of conversion. 

89% of Video Marketers Are Happy With the ROI

Video has been shown to increase sales and improve ROI. According to 68% of marketers, the ROI for video marketing is higher than the ROI for Google Ads. With 62% of marketers expecting to spend about $2,500 on their next video production, you do the math.

You don’t have to make all of your videos high-budget productions. About 38% of videos were produced using a smartphone app. Balancing complex productions with quick video clips is an excellent way to balance your budget and take advantage of a broad range of platforms.

Where to Start With Video Marketing

74% of Videos Are Explainer Videos

Experts recommend that you create a variety of video types and formats to increase viewership and engagement. Explainer videos are the most popular. The other most popular types of videos include:

  • Social media videos
  • Presentations
  • Testimonials
  • Ads
  • Sales videos
  • Product demos
  • Teaser videos

Even though 36% of video marketers indicate that their goal is to boost brand awareness and expand their reach, all of your videos don’t have to focus on sales and promotion. Almost 30% of businesses use videos in communication from human resources, and 19% of businesses include videos in their customer support interactions.

73%of Consumers Prefer to Watch a Short Video

TikTok has made a major impact on the length of the most popular internet videos. Adult users are spending more time on TikTok than Twitter, Snapchat, Facebook and Instagram. YouTube shorts, which were launched in response to TikTok, are watched by 1.5 million identifiable users per month.

The Global Live Streaming Market Is Set to Grow at a Rate of More Than 29%

In addition to creating casual, short clips, consider live streaming some of your content. This format is incredibly forgiving. Viewers don’t expect seamless presentations via live streaming. Creating this type of content offers opportunities for personalization that aren’t possible with other types of video. 

81% of Marketers Report that Music Improves Engagement

Testing various formats is an excellent way to refine your video marketing strategy. Try adding different types of music to your videos to boost views and engagement. TikTok is one platform that relies on this concept. Most users agree that using trending sounds increases views and virality. About 88% of TikTok users indicate that sound is necessary for a satisfying experience. 

Leveraging these Statistics for Your Benefit

Developing or expanding your video marketing strategy is essential in these times. Creating a dedicated strategy that encourages consistency will elevate your strategy over time. About 17% of video marketers outsource all of their production. Contact us to stay competitive and solidify a strong video marketing strategy for your business.