happy man

How Did I Get Into Video Production?

Do You Want a Career in Video Production?

I most certainly didn’t plan a career in video production. The thought never crossed my mind. The truth is I had absolutely no idea what I wanted to do when I grew up. Not a clue. All I was interested in as a teenager was sport and most importantly, creative writing. Whether that was poetry or prose, it didn’t matter. I just enjoyed the process and the escapism. Absolute freedom. Putting a pen to paper and writing whatever the hell I wanted was liberating. My handwriting was and still is the laughing stock it deserves to be. To say it was difficult to read would be an understatement. It needed an interpreter. Who cares though? It was the words that mattered as far as I was concerned. I never professed to be a calligrapher like Maeve, our creative director who annoyingly has incredibly elegant handwriting. Thank goodness for computers and fonts for folk like me. More importantly, thank goodness that bad handwriting didn’t hold me back in my video production quest.

Poetry and Mental Health

Some of my poems, especially when I was younger had a dark and abstract theme. Maybe a little too dark at times. I had quite the fight with mental health when I was a teenager and didn’t understand what was going on in my own head. I now look at it as a beautiful, melancholic moment in life that I overcame. In fact, I’m certain it made me a stronger person. Throughout the tough times my pen and paper were always in my pocket and they rescued me from myself. I’m sure many teenagers have issues as they progress through those heady and often cruel years and I was no different, although at the time I was convinced it was only me. I felt alienated and didn’t realise it was all part of the journey of growing up that would eventually lead to happiness. At that point of my life I certainly didn’t entertain the thought I would spend a sizeable chunk of my working life at a fun loving, award winning video production company here in Manchester. Not in my wildest dreams. Poor mental health has a cruel way of sucking all of the ambition and excitement out of you. It stops you dreaming big. It lowers your expectations. It dampens your soul. You can overcome it though!

Why We’re Passionate About Quality Video Production

By my late teens I had done every type of low paid, run-of-the-mill job imaginable. You name it (within reason, of course) and I’d done it. Some were better than others, but when I look back none of them rewarding or particularly enjoyable. They just put a bit of change in my back pocket and paid the rent. I do remember great anxiety in my teens regarding the age-old question of what am I going to do with my life? What is my ambition, my plan? I always responded in the same way. ‘I want to be happy’ and I meant it. That always raised a slightly irritating eyebrow. As if I was supposed to want more. Teachers often asked this question, never my parents. They let me be, and were calm about the big picture. Or at least that was the persona they exuded, but I don’t remember feeling any kind of pressure from them. I think the true relentless pressure always came from myself. I wasn’t particularly bothered about my teachers. I’m incredibly good at giving myself a hard time and expecting the world. I’ve always strived for perfection in whatever I do. Whatever the job, I’m the kind of person that thinks if you’re going to do something then you might as well do it properly and be proud of it. I think that’s why I’m part of one of the best video production companies in Manchester. Our drive at Groundbreak for quality video production stems from my own passion for excellence. Things just mean a lot to me. If I’m involved in something, then it just needs to be great otherwise I’m not interested. Here’s one of our award-winning TV commercial productions ‘crystals’ commercial. I hope you can see the love and passion we put into this for our client. This is what the Groundbreak team are all about. Putting our heart and soul into our productions.

I didn’t know what I wanted to do in the long term career sense, so I decided the most sensible course of action would be to study English and Creative writing in university. This was a bit of a cop out because I didn’t think it would lead to much, but at least it would give me some direction. I didn’t even know what type of writing I would like to specialise in. When I was forced to choose, poetry was the front runner. Once I’d declared this, I was warned that I’d likely have to move to the Russian federation if I wanted to make a proper career in poetry. Apparently, they take it much more seriously out there. I still don’t have a clue to this day if that is true or not. Maybe they wanted to get rid of me…

Scriptwriting at University

At Uni I was introduced to film and theatre script writing which changed everything. I found to my surprise that I loved them equally as much as poetry. I decided at that moment I’d be a feature film screen writer or staff writer on an awesome prime time TV production as soon as I left uni. I was wrong of course. I did however manage to get my foot in the door of a major broadcaster soon after I graduated. For the first few months I was a glorified brew maker, which wasn’t ideal for a future Hollywood screen writer. I was super enthusiastic though and just got stuck in and because of this my tea making skills were noticed and I started making my way up the ladder. Along with mastering the art of the perfect brew I learned every aspect of video production and television programming during my time as a runner. Finally, I felt like I had a purpose. I was certain this was the industry for me. I flittered around for many years between different broadcasters and video production companies writing, producing and directing. Most importantly, I was learning off some incredibly talented people along the way, many of whom remain great friends to this day. Around this time I had a lot of success with my first indie documentary and that gave me the confidence to take the plunge and form my own Manchester based video production agency. And as they say, the rest is history.

Why We Love Video Production

Everyone has their own path. We all find our own route one way or another. Fortunately, I stumbled across the world of video production and it gave me the opportunity to express myself. I wake up every morning knowing that creativity is going to be an overriding theme of the day. It means everything to me that I’m plying my trade in a creative industry. Having that freedom to think and create on a daily basis. Surrounded by other creatives who all have their own aspirations and personalities but ultimately love creating video content in a fun environment. There can of course be restrictions on the videos we’re creating. But in order to be the best video production company it’s important to find creative ways of getting around the restrictions and challenges. At Groundbreak we all love what we do and treat our work as a vocation. If you can find that vocational mindset then I think it can help you on your way to finding what it is you’re supposed to do. We love all aspects of the production process. From idea shaping an incredibly exciting concept, scripting our latest corporate video production, storyboarding an immersive 3d animation that we have the pleasure of bringing to life, or online grading using the world renowned ‘Da Vinci Resolve’

We will do everything to get the perfect TV commercial look or simply editing a brand film or social video after a long but rewarding shoot. There are certainly more serious and important jobs out there, that’s for sure. However, as a creative, finding something that you enjoy and has endless opportunities in originality and imagination is utopia as far as I’m concerned.

In a way, video production kind of saved me in my adult life just like script writing saved me in my teens. Fate has a funny way of opening doors at just the right time. That’s why I love video production. If you’d like a creative team of decent human beings to work on your next video content project, please bear us in mind or give us a call.

Author: Geoff
Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games). In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling. Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.
Manchester HQ
101 Princess Street
Manchester, M1 6DD
0161 962 5455
London Studio
5-13 Trinity Street
London, SE1 1DB
0208 234 6770
Post Production Studio
11 Grange Road, 1st Floor
Wirral, CH48 4DY