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Groundbreak Productions Nominated for Best Video – 2019 MPA Awards

Award Winning Video Production

Groundbreak Productions continued video production work with Brother International has resulted in yet another award nomination. This year started in fine fashion with a European Office Products Awards win in the ‘Video of the Year’ category. And was quickly followed by a triple nomination at the Prolific North Awards.

Next month we will be heading back to the MPA Inspiration Awards in Manchester. With the chance to bring home the ‘Best Video’ award for our Brother International food traceability video (below).

Brother Food Traceability

2019 MPA Inspiration Awards

This year’s MPAs will once again be held at the iconic Midland Hotel, Manchester on the 17th October 2019 from 6:30pm. With the award ceremony just weeks away we’d better get our party outfits ready (and maybe the James Bond-style helicopter ride to the ceremony we storyboarded and very nearly agreed on last year!)

And although our team will be thoroughly enjoying the festivities of the evening. We won’t forget to capture the best bits and keep you updated on our social media channels throughout the night. You can also follow what everyone else is doing using #MPAAwards19 on Twitter. 

Award Nominated Concept

This award nominated commercial is in fact part of a series of commercials for our client Brother International. Sticking to the same concept we produced retail and field commercials too. They were also nominated for numerous video awards. Due to their success we have had more commissions for this style of video production.

About the video

As with any complex TV commercial production we needed many months of meticulous planning to pull it off. We had to create something both ourselves and our client could be proud of. With everything happening in camera it was even more necessary than usual. If one foreground, mid ground, background, light or actor moved slightly off cue too fast or too slow we would have to start all over again. The whole point of the concept was to capture everything in one shot without any visual effects. And that’s exactly what we did. Which was a challenge to say the least. Luckily the Groundbreak team are not only ridiculously organised but also highly talented, so managed to pull it off.

Author: Geoff
Founder | Director
Before forming Groundbreak in 2012, Geoff spawned from a background in multinational prime time broadcast television. Over the years he has produced, directed and written for various TV formats including current affairs, light entertainment and sport (including programming for the FIFA World Cup and Olympic Games). In addition to this, in between directing commercials, Geoff’s other passion lies in documentary making, from which he is a multi award-winning writer and director. Whether it’s a short form TVC or long form documentary, Geoff’s a true creative who loves nothing more than making powerful content and utilising his expertise in the art of storytelling. Geoff eats semi-volcanic chilli-riddled dishes for breakfast almost every morning, believing that it’s the best way to kick start the day. Mental.
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