Our Manchester video agency clients often ask, “What type of commercial or corporate video content do we need to deliver the best return on investment?” This is a common discussion in our video agency’s brainstorm room in Manchester. It is one thing to devise and create the perfect commercial or animation video. However, it’s a totally different thing to launch a video on the correct platform, at the perfect time to ensure the targeted end user watches and engages with it. At Groundbreak we are a video agency that always considers the bigger picture. It’s not only about creating outstanding and engaging corporate videos and animations. It is also about affecting the correct audience at the right time. This could be live action, visual effects or animation. It doesn’t matter what type of video as long as the results are what you hoped for.
What Are The Benefits of Corporate Video?
There are many benefits to having a corporate or commercial video. Be it live action or animation. Our long-term repeat clients can testify this. Year on year we create video content for our clients to reap the rewards of a well thought out video marketing strategy. They also get an awesome video to be proud of! You might want to create a video for the products that you sell. Maybe a video to show who you are as a brand and what your story is. It could be an explainer animation to showcase how a process or product works. Maybe it is simply a high-end commercial that literally wows the viewer, holds their attention and is ingrained in their mind forever.
Manchester Video Agency
Whatever type of video, you’ll need a quality video agency like ours in Manchester. We can help you conceptualise your video content and advise and action a strategy with you.
Use Video To Evoke An Emotional Response
Whatever corporate or commercial video production you are thinking about for your business, it is important to consider how you want the audience to feel. This applies both when they are watching the video and the feeling they get long after they’ve finished. Is an emotive theme important to emotionally impact the end user or is it all about facts and information? It could be something that is visually stunning which connects with the viewer by saying ‘everything we do is high quality with great attention to detail’. Maybe a combination of all of the above?
Whatever you decide it is always best to try and tell a story if possible. This isn’t always viable, but it is more often than not even in a subtle way. This is a great technique to engage and relate with the viewer in a powerful way. Moreover, it makes the video content more interesting and engaging.
Corporate Video Strategy
Your corporate video strategy is something you should consider before you commission a video. Our video agency in Manchester can help you with this. We understand the importance of how and when you show your video to the world. Often numerous versions are created for slightly different audiences and different online and broadcast channels.
An example of this would be a thirty second TV commercial that is broadcast on a particular channel at a specific time because that is the most likely way of making the right impression on the right person. There may then be cut down versions for social media and different versions in different languages across the world. Maybe an amended version for your website or a more bespoke ad created for Sky adsmart (or similar) to really home in on your preferred audience. There are many routes to your desired target audience, and these are just some examples.
Full Service Video Agency
At Groundbreak we see ourselves as a full-service video agency with roots in Manchester and London. We offer our creative services for development and idea shaping along with strategising the way in which the video will be used and viewed. Once everyone is happy with the concept and overall plan of attack, we then organise logistics and produce the commercial or corporate video. If it is an animation or VFX gig we handle the entire project until delivery. If it’s a live action video, we script, storyboard and shoot the commercial and handle all postproduction. We do the lot.
It is worth mentioning that if you already have a script/storyboard or strategy then we are a video agency that’s more than happy to execute the storyboard and deliver the content in whatever format you require.
Another important factor with our video agency in Manchester is the collaboration with our clients. It is crucial to us that anyone we work with on a video production is part of a collaborative process. Essentially our clients can be as involved as they want to be. Whatever best suits you along the video production journey. If you want to simply leave us to it then that’s fine. We are definitely well versed in the video production process. However, if you’d like to be involved at every stage that is great too. After all it is your video and its absolutely fundamental that you are not only happy with the final video but also the whole process along the way.
If you have a brief and want to collaborate with one of the best and fun loving video agencies around then please give us a call or drop us an email and we’d be happy to help.