Animation – Limited By Imagination
Animation, as with most things in the video production world, is an incredibly expansive topic. 2D animation, 3D animation, Stop Motion animation and Visual Effects are four of the main categories. However, within each category there are so many different styles of animation achievable that it would be impossible to count.
The simple reason for this is that animation in this day and age is limited only by one thing, imagination. As Pixar mastermind John Lasseter has stated in their philosophy, “Art challenges technology, and technology inspires Art.” What John is referring to here is that in order to create the next level of animation, whatever that may be, there needs to be the tools available to realise whatever vision the animation team have in mind, therefore pushing the technical side of animation forward to enable these visions. In turn, as new animation techniques are made possible by this technology, it opens doors to the previously impossible, inspiring artists to push the boundaries even further, thus creating a looping cycle of progression and ever-increasingly incredible animation.
My First Animated film
The animation techniques and possibilities we have today are simply beyond anything I would have imagined possible as a youngster, as I took frame after frame of plastic toys and figurines in my bedroom with my ~1megapixel webcam, creating what can only be described as some of the worst stop motion animation created by anyone (we all start somewhere). Now, we can create completely photorealistic animation that is near indistinguishable from real life. Literally creating anything our imaginations can concoct. This freedom to explore and create without boundaries is a sense of escapism in a way, even illuminating a footpath into the inconceivable for many a viewer.
Given the right idea, the right footpath, an animator can choose to completely ignore the laws of physics and the natural world, dazzle with interesting sequences of satisfying nonsense, embrace the weird, even draw tears. We’ve all welled up at the latest Disney feature, and self-admittedly, at the innocent eyes of a particular animated excitable dragon.
Animated Explainer Videos
With all that being said, animation isn’t always completely about being as creative as possible, it’s also an excellent functional medium for explainer videos. Providing an ability to break down complex information in an easy-to-understand, visual format that can often trump live action filming.
Quite often, we also combine the two! Compositing animated sequences with live action footage can bring these scenes to life by giving an additional element of style, or enhancing them completely. This spans from the simplest addition of animated motion graphics to a corporate video, through to creating out-of-this-world CG fuelled Hollywood blockbusters.
We created the animated explainer video below for our wonderful client OurPeople. It showcases how creative, informative and engaging this type of explainer video can be. It’s functional, yet absorbing.
Groundbreak Productions has became one of the top animation companies in Manchester through constantly exercising our imaginations, immersing ourselves in the technologies available, spending hours and hours on a shot or scene only to step back, look at it, and delete everything to start again fresh. Not to mention, perhaps most importantly, collaborating with the best talent available in the country.
Animation in all its forms is a deep, deep passion of ours. We will continue to expand our own limits, push our imaginations, and find clients who share our vision of creating unique and standout video and animation content. This passion and constant immersion is how I believe we have become one of the best video production companies in Manchester.
You can see some of our animated creations here.