Our New Manchester Office
Groundbreak Productions recently moved into 101 Princess Street, Manchester, an innovation hub filled with brilliant creative agencies. Now every time something new happens in my life I decide that it isn’t simply a new life event, but that I’m going to become a whole brand new person. I’m going to re-structure my thinking, my schedule and even my morals to become a better, more fantastical version of myself in every way. So when we moved to our new office recently I naturally believed that this would be it – the birth of a whole new person. Who would this person be?
The new office has kitchen areas, complete with a dishwasher- The new me could be a cook. Maybe I’d make a different lunch every single day? Perhaps I’d source all of my produce locally on my way to the office. I’d get to know all of the local grocers by name and they’d give me an extra avocado in exchange for a friendly smile from a loyal customer. What if I became vegan? Or finally started drinking green tea? Is it possible that I’d become a health food auteur? It could be the inspiration for a business- I’d prepare contemporary, nutritious and ethical snacks for the busy professional. My new fraternity among Manchester’s grocers would support my endeavour and market my products. They may sell out. They wouldn’t be able to re-stock my Raw Coconut and Chia Seed Energy Balls fast enough! I may need a bigger retailer. Perhaps I’d approach Morrisons – easy enough as they’re a Groundbreak client. This is it. I have FINALLY got a food product in a major high street retailer. This has been my dream. My number one dream ever since I found out our new office has a dishwasher.
The new office also has showers- Could I become a cyclist? How urban. Perhaps I’d develop superhuman stamina and quadriceps like Serrano hams. Maybe I’d take a side job as a bike courier. I’d become the darling maverick of the courier scene darting and weaving through traffic with death-defying speed and agility. What if I took a hiatus from video production (being the North West’s foremost cycling poster boy) and cycled across Europe? On my route I’d learn about poignant cultural issues on the continent and document them on this very blog. What if Groundbreak decided to make a documentary based on the stories I found on my European Ride-a-round? This is it. Groundbreak will have another feature-length documentary in production. This time about MY European tour and MY Serrano ham thighs and all because we now have an office with showers.
The Manchester Scene
The new office is in Manchester city centre- Maybe I’d become a commuter. I could nimbly hop on to a tram each morning rather than sit on the M60 choking down exhaust fumes. The new vegan, cook, cyclist version of me is definitely more of a public transport kind of person. And rather than changing gear or deciphering which lane I should be in I could be writing a production schedule, editing a video or hiring some camera equipment. I could do an hour’s worth of video production that would have otherwise been spent following the blue line on Google Maps and anxiously resisting the temptation to check the emails that I can see coming through. Those hours would add up. I’d have free time. 5 hours a week that are a gift to me. I could learn a new language, join an adult gymnastics club or train as a bog snorkeler*. There is a universe of boundless potential and possibility. A whole new lifestyle, a better me, a different story. All because our new office is in the city centre with a dishwasher and showers.
This sprawling endless sensation of possibility borne of something incredibly simple is exactly what creating commercial film and video relies on. We don’t make films to promote a product – a shower, a dishwasher, a location. We make films that tell you a story. The story of the life you will lead after you have this product. We explore potential and possibilities and display them large on the screen. We do this so that you see, hear and feel the real intrinsic value of the products and brands that we make films for. For around 30 seconds you will feel a new lifestyle. And what you feel, you do not forget.
*It’s a real thing. Google it. Our Head of Production (and serial hobbyist) Matt narrowly missed out on becoming World Champion.